What does an ABM agency do?


Traditional marketing efforts spread a wide net—billboards, cheap digital ads, mass email—a few examples. While this is effective for B2C, this model falls short for B2B. B2B sales cycles are longer (weeks/months/years), there are multiple decision-makers for each buying decision, and the intended audience is not giant and vague. 

B2B businesses don’t need unqualified brand awareness; they need precise, relevant, relational experiences. 

Traditional marketing falls flat here; it is inanimate, ineffective, and misaligned to greater, complex pricing/transaction methods. Bring in Account-Based Marketing (ABM) to fix all that read more here...

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