3 Types of Account Based Marketing

ABM is suddenly heralded as the upcoming big revolution in B2B marketing based on the early adopters’ tremendous success and developments in the more extensive marketing and technological landscape. ABM is being hailed as the marketing revolution by vendors and experts alike.

There are now more chances than ever to use ABM principles beyond just your top accounts. But with all the buzz, many are starting to lose sight of what ABM truly is—and isn’t. Without clear definitions, it’s easy for stakeholders to mistake it for “just good marketing” or miss its strategic potential altogether. At Oxper, we help bring that clarity by showing what ABM can really do when applied with purpose.


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