Recruitment Marketing-B2B Marketing Agency-Account Based

  We will not find anything new in every failed ABM program we have analyzed. Only one common issue was discovered; that is the list of accounts. This is a simple and uncomplicated task; however, it is one of the most valuable. The only goal of every good Account based marketing campaign is choosing the right 150 accounts. Sadly, most ABM teams have spent a lot of time debating and discussing their advertising creativity, but only a few minutes on creating their accounts list. Read more....

  The number of agencies that provide genuine account-based marketing (ABM) services is less than you might believe, and the overwhelming majority do not highlight that capability on their website. The truth about this question is a little more difficult to handle. While the term “ account-based marketing ” has become very popular in B2B circles since 2020 and therefore every agency that generates B2B leads has included it in their list of services, the buzz has spread much faster than many of the actual capabilities. Consequently, when an agency tells you “we do ABM” they often mean “we can upload a list of companies to LinkedIn Ads” which can be compared to possessing a stethoscope and being able to practice medicine. Read more....

  Before I begin, I want to clarify one thing – yes, we have listed ourselves on our own “top companies” list, as do most of the other “top companies” articles you see on page one of Google search. However, unlike those others who do this without acknowledging it, we prefer to be open about it and to establish your trust through a highly useful set of criteria for evaluating the firms they list. Here’s the real issue: if you do a google search for “ B2B lead generation company in India” right now, there are literally hundreds of different firms to choose from (some as small as 2 people who cold call and others who have 1000 seat enterprise centre), all of which promise you “qualified leads.” However, most of those firms can’t tell you what “qualified” means in the context of your specific business. Moreover, choosing the wrong firm could end up costing you a lot more than just the initial fee for the service; it could mean that your sales team does not trust marketing anymore beca...

  All founders will eventually run into this same issue at some point. You have built your first Crore of revenue from referrals from your network and by leveraging some well-timed LinkedIn posts to create an inbound interest in your company. But, by the time you enter the growth stage, it seems like everything stops working out mathematically. Referrals will no longer be scalable to you by this point. Your sales team is spending 60% of their week prospecting instead of selling something. And your board of directors now wants an answer why you have had a decline in pipeline coverage over the last two quarters. Read more....

  The unpleasant fact that a lot of firms do not discuss is that most of their B2B marketing money is being used to talk with individuals who will never become customers. Look at your current pipeline for an instant. Out of all of the leads from last quarter, how many of them are students who downloaded your whitepaper for a school report? Your competitors gathering intelligence? Job seekers? If you’ve ever had the experience of exporting your leads to a spreadsheet and feeling sick to your stomach, this article is for you! Read more....

Business professionals in B2B marketing face a common scenario.  The performance report appears onscreen. Leads are up 38%. Cost per lead is down. The initiative has brought in a lot of form fills, and everybody is happy. Marketing is at its best.  After three months, sales brings the reality back into the picture. “Where’s the pipeline?” This is the point where issues arise. B2B Lead Generation has been solely focused on one metric for a long time, which is how many leads are generated by marketing.  It’s an easy way of measuring this process; it can be shown on the dashboard and easily celebrated. But lead volume is only good at a superficial level.  It’s possible to double the amount of leads but still generate no sales opportunities. It’s also possible to drop the number of leads and still move more leads into the pipeline.  The issue, however, is not about the work done, but rather, having the correct intention to find the right client.  This is why s...