How CEOs Evaluate a B2B Demand Generation Agency for Better ROI


 Then there is the silence in the quarterly review meeting. The marketing deck is presented. There’s 1,400 leads, a 34% increase in traffic, engagement numbers doing well. And the CEO asks only one question: how many of those turned into revenue?

There are no immediate responses. Someone says the sales cycle is long. Another brings up attribution problems.

This pause — not any proposal — determines the fate of most agency engagements. Read more....

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