How GEO and AEO Help B2B Brands Win High-Value Buyer Attention

 

In a duration of 18 months, a head of engineering has selected three vendors for a contract of Rs 4 crore without even visiting one website of any vendor.

The head of engineering relied on ChatGPT for vendor screening and compliance check along with information about the service network of three vendors in Western India. He was already 60% through the decision when he started searching online and had the other two already shortlisted. Read more....

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