Overcoming The Pitfalls of Traditional B2B Marketing



B2B marketing executives often lament the challenges of working in a business-to-business model, maintaining that many traditional practices are dry and unengaging. The inherent sentiment that storytelling and creativity are only reserved for B2C content, is far from the truth. Since automation took over the B2B marketplace, it underwent a huge shift from bricks and mortar to e-commerce, where consumer-centric marketing became the key for B2B success. It relied heavily on cultivating an online presence and ranking higher on search engines, paving the way for clever and original content that appealed to the B2B buyer sentiments read more here...

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