How are Recruitment Marketing and Employer Brand Linked with Each Other?
If you are a recruitment marketing professional trying to navigate your way across the ever-changing marketing terrain, you must have definitely come across the term “employer brand”. These two concepts share a complex relationship and understanding that can help businesses greatly.
According to a recent study, 75% of active job seekers are likely to apply for a job if the employer takes an active role in managing their employer brand. Read on to learn more about how you can employ recruitment marketing strategies along with employer branding to attract high-level talent.
How Can You Improve Your Recruitment Marketing Tactics and Enhance Your Employer Brand?
Contrary to popular belief, “employer brand” is not just another name for recruitment marketing. “Employer brand” or “employer branding” are often used to chronicle the reputation or popularity of a company from the perspective of an employer and it also details the values offered by the company to its employees.
A strong “employer brand” can improve your inbound recruitment efforts unlike any other. Meanwhile, a well-crafted recruitment marketing campaign will have a positive impact on your employer brand.
Here are some steps to help your company maximize the ROI on your recruitment efforts:
1. Gain a Better Understanding of Your Employer Brand
A top recruitment marketing agency always kickstarts the hiring process by developing an understanding of the employer brand of a company. Things such as extensive branding surveys and employee reviews on various sites can help companies figure out what works and what doesn’t.
2. Devise Your Messaging Strategy
Once you have gained a perspective from the employer brand insights, you can go ahead and craft an all-inclusive messaging strategy. This strategy can be laser-focused on quenching your audience’s questions, insights, misconceptions about the company, and more.
3. Focus on Employee Experience
A top creative recruitment agency knows the importance of employee satisfaction. Testimonials from your employees should be an integral part of your recruitment strategy. Companies should also go ahead and encourage referrals from their most satisfied employees through appropriate incentives.
4. Pick the Right Channels
If you wish to get in touch with top talents before your competitors do, you will need to do more than just posting a job description on your website. Any topmost recruitment marketing agency knows the power of spreading their message across multiple channels. For instance, using social media to publicize your message can help companies boost their employer brand and attract high-level talents at the same time.
To Sum Up
Done right, employer branding can serve as a crucial aspect of your recruitment strategy. When combined with proper recruitment marketing tools, it can help you improve brand awareness, create personalized email campaigns for candidates, and eventually recruit the top talents in your business niche! To automate your recruitment marketing process connect with a marketing automation specialist to get more clarity on it.
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