7 Steps to Accomplish B2B Content Marketing that Fits in Pocket

B2B buyers do an intense amount of online research before conversations with sales reps ever take place. 95% of buyers choose companies that provide valuable content. However, if you don’t offer high-quality content that provides value to B2B readers, you’ll miss out on being part of the research phase. You may never get the opportunity to pitch your product or service if you’re not in the mix during the research phase.


B2B Marketing Agency


Thus, B2B marketing requires a robust content strategy that is inbound in nature. But that doesn’t mean you have to shell out an exorbitant amount to communicate with your audience. If you do not have teams of content specialists and a budget to match, here are 7 simple steps to still accomplish B2B content marketing at scale:

1. Perform a B2B Content Audit

Catalogue the website content and resources- blog posts, downloadable guides, e-books, whitepapers, case studies etc. you have in your arsenal and analyze its performance. Determine what’s working and what’s not. By mapping your current content inventory against your sales funnel, you can look for gaps in the existing content and aim to create more to support the sale effort at each stage. This allows you to have more visibility to prioritize your B2B budget accordingly.


Read More Here



Location: Alt F, 1st Floor, Global Foyer Mall, Golf Course Rd, Sector 43, Gurugram, Haryana 122002, India

Comments

Post a Comment

Popular posts from this blog

3 Biggest ABM Myths: Debunked

Image
There is nothing new about account-based marketing. In fact, it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed it into its current, scalable form offering massive pipeline and revenue growth. Thanks to fact-based analytics, CRM, marketing automation platforms and personalization, the execution of an ABM campaign is easier, measurable and no longer labour-intensive read more here...
Read more

3 Types of Account Based Marketing

Image
ABM is suddenly heralded as the upcoming big revolution in   B2B marketing   based on the early adopters’ tremendous success and developments in the more extensive marketing and technological landscape. ABM is being hailed as the marketing revolution by vendors and experts alike. There are now more chances than ever to use ABM principles beyond just your top accounts. But with all the buzz, many are starting to lose sight of what ABM truly is—and isn’t. Without clear definitions, it’s easy for stakeholders to mistake it for “just good marketing” or miss its strategic potential altogether. At  Oxper , we help bring that clarity by showing what ABM can really do when applied with purpose.
Read more

ABM Marketing: What Is It?

Image
The world of digital marketing is becoming increasingly complicated, making it crucial to keep your company’s online presence strong and strategic. One of the newest tools gaining momentum in the e-commerce marketing space is  ABM Marketing —Account-Based Marketing—a targeted approach that focuses on high-value accounts with personalized campaigns. You might wonder how ABM helps increase sales; the answer lies in its alignment with the classic 4 Ps of marketing: Product, Price, Place, and Promotion. These elements guide ABM strategists in crafting focused, product-based marketing programs that drive better engagement and conversions read more here...
Read more