3 Best Practices for Recruitment Marketing Automation

The power of recruitment marketing agency can never be understated. From automating repetitive recruitment tasks like sending emails and updates to streamlining the process of purchasing, constructing, and targeting ads across various web channels—not to mention automatically tracking clicks, forms filled out, and applications submitted— automating the recruitment marketing processes can help businesses save valuable time and money.

However, it can get daunting and sometimes even difficult to get a grasp on how best to approach automation technology in a way that aligns with your recruitment goals. Fortunately, we have compiled a list of best practices to help you get started with recruitment marketing automation.

1. Define Employee Persona

For the uninitiated, employee or candidate personas are fictionalized versions of your ideal hires, including some demographic information as well as what motivates them, what their ideal work environment is like, what they look for in their coworkers, etc.In order to automate the recruitment marketing process, you need to be able to segment and personalize your messaging when you reach out to potential job applicants with your employer brand and EVP (employee value proposition).

2. Take a Multi-Channel Approach

The employee personas created in the previous step should drive your choice of communication channels—but the beauty of recruitment marketing automation is that it makes the use of multiple marketing and advertising channels easier than ever.With a multi-pronged approach, you can begin to discern the strengths or weaknesses of various messages on various channels, so that you can refine your approach to candidate attraction as you go.

3. Prioritize Applicant Experience

Just as traditional marketers use automated e-mail flows and careful audience segmentation to guide their prospects through the buyer’s journey in a way that feels valuable and rewarding (rather than cumbersome or irritating), recruiters can use these tools at their disposal to create a recruitment funnel that prioritizes giving applicants a positive experience at every stage.

These aforementioned practices are pivotal to automating a successful recruitment marketing program. However, outsourcing it to a professional recruitment marketing agency can heat up your talent pipeline in no time and prevent potential applicants from dropping out of your recruitment funnel prematurely.

Blog Link Resource:- 3 Best Practices for Recruitment Marketing Automation - Devid Smith