What Makes Linkedin A Priority for B2B Marketers?

While there are several channels crowding the social media network, LinkedIn is by far the most important of them all to reach out to business buyers and connect with industry professionals- making it one of the major B2B social media channels. It’s the preferred medium for 62% of B2B marketing professionals who increasingly use it for content marketing.

Here’s what makes Linkedin the most sought-after social media channel for B2B marketing:

1. Creates Brand Awareness and Improves Reputation

For B2B marketers, LinkedIn is an ideal platform to expand your online presence. With more than two professionals signing up on LinkedIn every second, businesses now have the opportunity to network with an increasing number of interesting contacts. Also, using the different personal, group and underutilized features like status update functionality in LinkedIn, your B2B marketing agency and those representing it, can improve their visibility and credibility both as individuals and as a brand.

2. Enables Thought Leadership and Influencer Marketing

There are several LinkedIn features that allow B2B marketers to position themselves as thought leaders in a particular domain. From improving your personal profile, providing high-quality content to participating in LinkedIn communities and answering questions, this social media platform is a fertile ground for B2B thought and practice leaders who aim to become trusted advisors. Remember that, leadership and reputation go hand in hand with influence. Since, the main purpose of Linkedin is networking, it also enables you to identify and engage with other influencers.

3. A Source of Traffic

An underappreciated strength of LinkedIn lies in its ability to drive traffic and build links. Like any other social media network, LinkedIn’s social sharing button enables people to share content in their status updates. These updates are visible on the homepage and in Linkedin Groups (communities) you are a member of. This works increasingly well for B2B content, at times leading to viral effects. Mostly, content related to businesses gets shared more often through Linkedin than any other social media channel.

4. Generates Leads and Prospects

As a result of driving more traffic than its peers, LinkedIn is probably the best social platform to generate leads. Apart from traditional methods like mentioning interesting content that potential clients can download or driving traffic to relevant sources, LinkedIn offers highly personal ways of recognizing potential leads, engaging them and turning them into customers.

LinkedIn is also the best place for social CRM and gaining insights through social media marketing which is why it is a preferred choice with many B2B professionals and service providers.

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