Recruitment Marketing-B2B Marketing Agency-Account Based

  There is no dearth of social media platforms for B2B marketers to target prospects and customers- LinkedIn is the biggie, right? Yet, there’s also Facebook, Instagram, YouTube, Pinterest, Snapchat among others.   With that said, some are more suited for B2B marketing, while others are geared for B2C engagement. But where does Twitter fit? For starters, it’s a powerful social networking tool and a search engine loaded with all types of users who want to keep up with the latest news, trends about so many topics- even B2B information. So, here’s why every B2B marketing agency should be taking advantage of this valuable marketing channel: 1.       Establishes Global Connections With over 186 million daily active users from around the globe, Twitter isn’t just exclusive to the western audience. If your B2B marketing agency serves or aims to serve the global markets, it is the ideal social media platform to reach them all. Moreover, Twitter keeps ta...

While there are several channels crowding the social media network, LinkedIn is by far the most important of them all to reach out to business buyers and connect with industry professionals- making it one of the major B2B social media channels. It’s the preferred medium for 62% of B2B marketing professionals who increasingly use it for content marketing. Here’s what makes Linkedin the most sought-after social media channel for B2B marketing: 1.       Creates Brand Awareness and Improves Reputation For B2B marketers, LinkedIn is an ideal platform to expand your online presence. With more than two professionals signing up on LinkedIn every second, businesses now have the opportunity to network with an increasing number of interesting contacts. Also, using the different personal, group and underutilized features like status update functionality in LinkedIn, your B2B marketing agency and those representing it, can improve their visibility and credibility bot...

In our tech-savvy world, it will come as no surprise that Facebook has now become one of the many ways to advertise for job vacancies both online and in your local area. With the shift in traditional HR function to recruitment marketing , business pages and job posts have become an inevitable part of Facebook and other social media platforms. But using Facebook as a means of advertising a position within your company is not yet a pain-free process. However, it is not all doom and gloom as there are a multitude of benefits involved in running a recruitment marketing campaign on Facebook. But whatever means you choose for your recruitment marketing efforts, there are always some merits and demerits associated with each. Let’s find out the ones that come with Facebook: PROS- ●        It’s an instant platform with a lot of reach Posting a job advertisement on Facebook generates a lot of interest in a very short span of time. This is, of course, entirely...

Where does recruitment marketing belong? The more important question is where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? Suffice it to say, that there is no one right or wrong answer here. Every organisation has a unique set of hiring goals, budget, hierarchies, culture and internal processes that will contribute to what works best for your recruitment marketing function. Recruitment Marketing under Talent Acquisition PROS- ●        Sheds light on the day-to-day challenges of recruiters which will help map strategic priorities ●        More visibility into longer-term recruitment strategies ●        Clarity on how the team is performing against hiring targets and metrics ●        Uncover what resonates with candidates through first-hand recruiter encounters ●      ...

You simply cannot visit a website these days without getting one of those troubling notifications. You know the one that goes: “This website uses cookies..” and a pop-up window emerges imploring you to accept or reject these cookies before letting you get anywhere. These websites offer you an opportunity to accept all cookies or no cookies (if they are ruder then there’s no option to reject them) or accept only certain kinds of cookies- and it demands an answer right away. Yes, it’s quite alarming. But here’s what you need to know- while accepting cookies can compromise your digital privacy in unnerving ways, it can’t infect your system with viruses or other kinds of malware. So, what exactly are cookies? They are simple text files that can be used to track users across different websites and devices. Many businesses and B2B marketing agencies use these website tracking services as a part of their marketing automation drip. For example: Is the bounce rate too high on your webs...

B2B organisations tend to have long, convoluted sales cycles that require   the involvement of multiple key influencers to arrive at a purchase decision on behalf of their company. This process can be hectic and include a multitude of touch points in the cycle that if the process is not properly automated at every step of the way you can end up with under-qualified leads and mistake them for qualified ones and vice versa. You can miss out on great business opportunities and fail to increase your deal size. So, it is important to have a marketing automation strategy in place that is built around your brand awareness and value-sharing with the aim to draw new vendors and retain the existing ones. You can outsource the process of automating your B2B sales cycle to a marketing automation agency so that they help you steer clear of the challenges that are inherent in the long sales cycle of a B2B business.  The following are the processes you can streamline with the help of mark...

Marketing automation has been extensively used by many small and large B2B corporations ever since its existence. But even today not every business that uses a marketing automation strategy gets the true value out of it. Sure, it has helped to alleviate many pain points of the inherent problems in traditional marketing but here are some areas where many businesses still struggle with when it comes to successfully implementing a marketing automation strategy:   1)       Adopting Marketing Automation Services Many B2B organizations purchase marketing automation tools and software’s in the hopes that it will somehow magically solve all their problems right out of the box. While it’s true that marketing automation services can drastically scale up your sales and marketing efforts, companies often face an uphill battle when the right resources and expertise aren’t in place. This is especially common at SMEs, which is ironic because it’s these companies th...