How Large Indian Manufacturers Choose B2B Marketing


 India’s manufacturing sector is projected to reach the $1 trillion target by 2025-26. Different scale. Here comes the uncomfortable side of it: most of the manufacturers driving this number to reach now operate pipelines that resemble those which were in place a decade ago – trade shows, distributor references and a sales team armed with business cards.

The industrial buyer, in the meantime, went online. For instance, the procurement director who is in the process of selection of automation companies will start her search on Google. The engineer comparing permeability membrane suppliers will read at least three technical blogs before picking up the phone to make the first call. The CFO will check LinkedIn even before the first appointment is granted. Read more....

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