How a B2B Digital Marketing Agency Can Drive Real Pipeline with LinkedIn and Search

 B2B marketing teams have a channel problem but technology is not one of them. They have a coordination problem.

Usually there is a single team responsible for the LinkedIn campaigns. SEO sits with another. Paid search works in an entirely different reporting universe. All channels could drive activity, but no one can say how that activity mattered to pipeline.

Which gap is important because B2B buyers hardly ever see one ad, go to one landing page and immediately book a sales call. They see a company on linkedin, read a post by the founder and then 3 days later search for the category again, compare multiple vendors and come back through a branded query when their internal interest really heats up. Read more....