7 Signs a B2B Agency Can Actually Deliver Automation Results

 

The reality that this is essentially an uncomfortable truth that vendors will hardly talk about is that you could very well have a marketing automation platform in your stack that isn’t functioning to its full potential. It is estimated that the various B2B automation setups would be able to operate at about 20 to 40 percent of their full potential. The software should not be thought of as defective and in need of repair but rather the B2B agency that is running it should.

Companies B2B usually invest money in HubSpot or Marketo or Pardot because they expect to set in motion a pipeline machine. They usually end up with just a more attractive emailing instrument and reports that show various open rates. The difficulty is that being in possession of a platform doesn’t mean that one can profit from it. Read more....

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