How to Audit an Agency’s Marketing Automation Before Hiring

 

The majority of businesses fall into the same trap when they choose a digital marketing agency. They look at portfolios, pricing, and ads but they forget to check what kind of marketing automation the agency has.

In fact, this is the main source of costly mistakes.

Incorrect agency hiring can result in broken CRM workflows, disconnected reporting, inefficient lead nurturing, and a sales pipeline that leaks opportunities not only once but every single week. You may still get leads, but then it will become quite a mess to convert and track them. Read more....

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