3 Smart Ways to Use the 80/20 Rule in Account Based Marketing (ABM)



When Pareto made his landmark observation that 80% of Italy’s wealth was controlled by 20% of its population, he might not have guessed how profound the 80/20 principle would become in diverse realms, including marketing. Today, modern businesses can powerfully apply the Pareto principle in Account-Based Marketing (ABM) to optimize their returns. At Oxper, we help you identify and target the high-impact 20% of accounts that drive 80% of your business outcomes. Here are three ways you can do so read more here...

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