How are Recruitment Marketing and Employer Brand Linked with Each Other?
If you are a recruitment marketing professional trying to navigate your way across the ever-changing marketing terrain, you must have definitely come across the term “employer brand”. These two concepts share a complex relationship and understanding that can help businesses greatly. According to a recent study, 75% of active job seekers are likely to apply for a job if the employer takes an active role in managing their employer brand. Read on to learn more about how you can employ recruitment marketing strategies along with employer branding to attract high-level talent. How Can You Improve Your Recruitment Marketing Tactics and Enhance Your Employer Brand? Contrary to popular belief, “employer brand” is not just another name for recruitment marketing. “Employer brand” or “employer branding” are often used to chronicle the reputation or popularity of a company from the perspective of an employer and it also details the values offered by the company to its employees. A strong ...