Recruitment Marketing-B2B Marketing Agency-Account Based

There is nothing new about account-based marketing. In fact, it is over 50 years old now and a staple in the B2B marketing circles. Recent technology has powerfully transformed it into its current, scalable form offering massive pipeline and revenue growth. Thanks to fact-based analytics, CRM, marketing automation platforms and personalization, the execution of an ABM campaign is easier, measurable and no longer labour-intensive. But as with most big things that are part of our daily lives,  account-based marketing  has its own set of assumed stereotypes. It is critical to debunk these so that CEOs can make more informed decisions about employing ABM strategies that will turn their organization into a well-oiled, revenue-generating machine. Read More Here

B2B buyers do an intense amount of online research before conversations with sales reps ever take place. 95% of buyers choose companies that provide valuable content. However, if you don’t offer high-quality content that provides value to B2B readers, you’ll miss out on being part of the research phase. You may never get the opportunity to pitch your product or service if you’re not in the mix during the research phase. Thus,  B2B marketing  requires a robust content strategy that is inbound in nature. But that doesn’t mean you have to shell out an exorbitant amount to communicate with your audience. If you do not have teams of content specialists and a budget to match, here are 7 simple steps to still accomplish B2B content marketing at scale: 1. Perform a B2B Content Audit Catalogue the website content and resources- blog posts, downloadable guides, e-books, whitepapers, case studies etc. you have in your arsenal and analyze its performance. Determine what’s working and what...