3 Best Practices for Recruitment Marketing Automation
The power of recruitment marketing agency can never be understated. From automating repetitive recruitment tasks like sending emails and updates to streamlining the process of purchasing, constructing, and targeting ads across various web channels—not to mention automatically tracking clicks, forms filled out, and applications submitted— automating the recruitment marketing processes can help businesses save valuable time and money. However, it can get daunting and sometimes even difficult to get a grasp on how best to approach automation technology in a way that aligns with your recruitment goals. Fortunately, we have compiled a list of best practices to help you get started with recruitment marketing automation. 1. Define Employee Persona For the uninitiated, employee or candidate personas are fictionalized versions of your ideal hires, including some demographic information as well as what motivates them, what their ideal work environment is like, what they look for in th...