Recruitment Marketing-B2B Marketing Agency-Account Based

  There is no dearth of social media platforms for B2B marketers to target prospects and customers- LinkedIn is the biggie, right? Yet, there’s also Facebook, Instagram, YouTube, Pinterest, Snapchat among others.   With that said, some are more suited for B2B marketing, while others are geared for B2C engagement. But where does Twitter fit? For starters, it’s a powerful social networking tool and a search engine loaded with all types of users who want to keep up with the latest news, trends about so many topics- even B2B information. So, here’s why every B2B marketing agency should be taking advantage of this valuable marketing channel: 1.       Establishes Global Connections With over 186 million daily active users from around the globe, Twitter isn’t just exclusive to the western audience. If your B2B marketing agency serves or aims to serve the global markets, it is the ideal social media platform to reach them all. Moreover, Twitter keeps ta...

While there are several channels crowding the social media network, LinkedIn is by far the most important of them all to reach out to business buyers and connect with industry professionals- making it one of the major B2B social media channels. It’s the preferred medium for 62% of B2B marketing professionals who increasingly use it for content marketing. Here’s what makes Linkedin the most sought-after social media channel for B2B marketing: 1.       Creates Brand Awareness and Improves Reputation For B2B marketers, LinkedIn is an ideal platform to expand your online presence. With more than two professionals signing up on LinkedIn every second, businesses now have the opportunity to network with an increasing number of interesting contacts. Also, using the different personal, group and underutilized features like status update functionality in LinkedIn, your B2B marketing agency and those representing it, can improve their visibility and credibility bot...

In our tech-savvy world, it will come as no surprise that Facebook has now become one of the many ways to advertise for job vacancies both online and in your local area. With the shift in traditional HR function to recruitment marketing , business pages and job posts have become an inevitable part of Facebook and other social media platforms. But using Facebook as a means of advertising a position within your company is not yet a pain-free process. However, it is not all doom and gloom as there are a multitude of benefits involved in running a recruitment marketing campaign on Facebook. But whatever means you choose for your recruitment marketing efforts, there are always some merits and demerits associated with each. Let’s find out the ones that come with Facebook: PROS- ●        It’s an instant platform with a lot of reach Posting a job advertisement on Facebook generates a lot of interest in a very short span of time. This is, of course, entirely...