The simple recruitment process,where in a
job opening is posted, interested applicants put in their applications, the HR
team scans and interviews the potential candidates and someone then in turn is
finally hired, is no more considered feasible by the businesses. More modern
and newer hiring techniques such as recruitment marketing are being intensively
adopted by the organisations.
First thing that comes up into anyone’s
mind when they hear this term is that increasing one’s budget, posting jobs
more often and at various other portals, is what the process is all about.But that perception is where the recruiters
go wrong.
Recruitment Marketing process is not like
any other marketing process, where any particular product is being sold to the
consumers, here, you are selling your brand to the potential and desired
candidates. You let them know about your organisation’s goals, objectives, culture,
missions, employee welfare policies, creating confidence amongst the people.
It enables you to maintain the reputation
of your business as well as helps you to be transparent in front of the
stakeholders. Transparency helps you boost up your brand image in public.
Getting into the shoes of a marketer
In order to provide recruitment marketing services, the recruiters
will have to get into the shoes of the marketers and see things from their
point of view. Making a shift from being a simple recruiter to adopting
strategies like that of a recruitment Marketing is not an easy task. Hence, recruitment marketing agencies
step in here.
Simply looking at the resumes and
considering them as mere applicants will not help, instead the right talent
will not be impressed, wooed and approached, like any marketer would do to sell
his products.
The way before marketing a product, the
targeted audience is set, keeping in mind the demographics and various other
features, similarly before the right candidate is recruited and for good talent
to be recognized, the HR team needs to know it’s target audience. The kind of
people it wants to apply to their opening. A proper goal needs to be defined before
you go out in search of a potential applicant.
The advertisements about your job openings will
then be displayed only to that set of audience, which you’ve selected. This
helps you cut short the entire process of recruitment, removing the unwanted applications.
Recruitment Marketing by the face of it
might seem a little complicated, but when a proper procedure is in place, it is
a simple step by step task that needs to be performed. Once the process is
implemented successfully, it won’t take much time to show its results.
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