Recruitment Marketing-B2B Marketing Agency-Account Based

B2B Marketing methodologies have been changing rapidly over the years. The trends that were observed say 5-6 years back, are no longer in the game, new trends that were never heard of have entered the market. New technological advancements have been made and Search Engine Optimisation has come into role play. It’s not an easy task to keep up with the rapidly changing methodologies, due to which there are several businesses that have specialised in   B2B Marketing services , to cater to other businesses that require such services.   Marketing through digital platforms has become really easy and more news and information can be absorbed by the consumers now. There are statistics that show that the businesses are increasing their budgets for digital marketing, keeping in mind the benefits that it provides to them.   Top B2B Marketing trends that one should look out for in the year 2020 are:   Personalisation is playing a major role Conversationalist has helped a lot of ...

B2B Marketing  It is about how a business meets the needs of another business, by providing them what they need. Convincing a potential customer, to believe that the products that a particular business is providing is the best for them is not an easy task. Just the way good and services are marketed to the consumers, similarly, goods and services need to be marketed to the potential customers i.e., the other businesses in this case. B2B Marketing is an essential part of any business activity and unless an innovative yet the most apt marketing technique is used, thriving in the market becomes difficult. This is one major reason why businesses often end up recruiting specialized    B2B Marketing agencies to provide such services.    But how is B2B Marketing different from Consumer Marketing? Aren’t both the processes,marketing goods and services at the end of the day?   · B2B customers are more rational as compared to the B2C customers B2B clients are those ...

Traditional  B2B Marketing  techniques are mainly about direct contact or messages sent to the clients or the prospective clients that have been identified, with the goal to compel or persuade them to engage with a company’s services. But the truth is that there is more to B2B Marketing now. B2B marketing has expanded, evolved and the way the customers behave has changed. There are other methods they resort to check out the options available and the genuineness of a firm like reading the reviews through a google search. What are the actual B2B Marketing strategies that are working in today’s competitive market? Key strategies that are being used by the organisations to market their services: •Search Engine Optimisation (SEO) This is the most widely used marketing technique that is being used by the businesses in order to increase the traffic on their website. Search Engine Optimisation enables an organisation to use keywords in their online content to increase the quality and ...

Traditional recruitment methods will enable you to hire candidates, but the talent that you will hire, is it what you were actually looking for? In the modern era the competition is stiff, there are innumerable options available for the candidates to choose from and it’s not easy to hire someone with the exact specifications you require. The best of the best candidates will always have work and to poach the passive candidates, is not quite easy and the traditional methods fail to work in such cases.   Some innovative techniques to look out for when hiring candidates for your organisation are:   Newer Interview Methods Gone are those days when you would have to call the candidates to your premises for an interview. Now you can easily schedule interviews through video calls on various social media applications, enabling you to save time and giving you an opportunity to consider candidates at various locations across the world.   Applicant Tracking Systems Applicant tracking...

The demand for highly skilled candidates is constantly increasing, reducing the availability of the same. Most of the highly skilled candidates are already working for other companies and are not really looking for a job switch, which means they aren’t actively searching for a job. When such a situation arises, it is not possible to find the ideal candidate to fill up the job vacancy through the traditional methods of hiring. You cannot post on the regular job portals to look for such candidates, but other social media means, where these candidates might be active, needs to be used. But is having social media accounts enough to poach such candidates? The answer is, No. you need to promote your brand first, using recruitment marketing, where the hirers promote the values, goals, objectives of your brand and informs the candidates what are the perks of working in your organisation. You need to offer the candidates something which their current employers aren’t offering. Something that lu...

People quite often get confused between the two terms, Employer Branding and  Recruitment Marketing . Over the years employer branding and recruitment marketing have become very common strategies used by the HR professionals to hire talent for their company. Considering the kind of stiff competition faced by both, the employers and the employees, it is next to impossible to continue with the previous hiring techniques. But before adopting these strategies, one needs to know the fine difference between the two. Employer branding defines, Recruitment Marketing promotes Employer Branding is aimed at defining the employer brand, the visions, aims, objectives of the employer. It defines the value that the company bestows upon its employees. Usually organisations with strong visions, goals are the ones that are preferred by the top potential employees. Where as, Recruitment Marketing is a process through which the employer brand is promoted, with the help of various marketing techniques,...

Hiring good talent for your organisation can be a task and that too a strenuous one. Only when you have good employees working for you, you can be in sync with your goals. Recruitment Marketing  strategies combine both Employer Branding and tested marketing techniques to help you hire the right people for your organisation. But what recruitment marketing strategies will help you achieve your objective? Planning a good content strategy Creating good engaging content in the form of webinars, brochures, flyers, videos, podcasts to create brand awareness amongst the potential employees is extremely important. You need to let the potential employees know why working in your industry is a benefit, how they can enhance their careers in that particular field, what skills to improve on to enter that field, with a punch about your organisation. Using search engine optimisation (SEO) friendly content that helps you know about the frequently used keywords, so that they can be used in your arti...

The simple recruitment process,where in a job opening is posted, interested applicants put in their applications, the HR team scans and interviews the potential candidates and someone then in turn is finally hired, is no more considered feasible by the businesses. More modern and newer hiring techniques such as recruitment marketing are being intensively adopted by the organisations.   First thing that comes up into anyone’s mind when they hear this term is that increasing one’s budget, posting jobs more often and at various other portals, is what the process is all about.But that perception is where the recruiters go wrong.   Recruitment Marketing process is not like any other marketing process, where any particular product is being sold to the consumers, here, you are selling your brand to the potential and desired candidates. You let them know about your organisation’s goals, objectives, culture, missions, employee welfare policies, creating confidence amongst the peopl...

Recruitment Marketing lately has been gaining a lot of popularity amongst the recruiters. It not just helps an organisation to hire good talent but also enhances the experience of the potential candidates, compelling them to think of a job switch. Companies that don’t have a proper HR team to implement recruitment marketing strategies, are resorting to recruitment marketing agencies .   Recruitment Marketing h as been providing a whole lot of benefits to the recruiters, 6 of them that top the list are:   1.        Lesser time to hire the desired candidate When one has a clear recruitment marketing strategy, it becomes easier to know about the technological advancements relating to recruitment. Implementing AI software in order to hire a candidate will help you save time and money both.   2.        A customized target audience The audience that should and needs to see your posts can be chosen, exposi...