Recruitment Marketing-B2B Marketing Agency-Account Based

Where does recruitment marketing belong? The more important question is where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? Suffice it to say, that there is no one right or wrong answer here. Every organisation has a unique set of hiring goals, budget, hierarchies, culture and internal processes that will contribute to what works best for your recruitment marketing function. Recruitment Marketing under Talent Acquisition PROS- ●        Sheds light on the day-to-day challenges of recruiters which will help map strategic priorities ●        More visibility into longer-term recruitment strategies ●        Clarity on how the team is performing against hiring targets and metrics ●        Uncover what resonates with candidates through first-hand recruiter encounters ●      ...

You simply cannot visit a website these days without getting one of those troubling notifications. You know the one that goes: “This website uses cookies..” and a pop-up window emerges imploring you to accept or reject these cookies before letting you get anywhere. These websites offer you an opportunity to accept all cookies or no cookies (if they are ruder then there’s no option to reject them) or accept only certain kinds of cookies- and it demands an answer right away. Yes, it’s quite alarming. But here’s what you need to know- while accepting cookies can compromise your digital privacy in unnerving ways, it can’t infect your system with viruses or other kinds of malware. So, what exactly are cookies? They are simple text files that can be used to track users across different websites and devices. Many businesses and B2B marketing agencies use these website tracking services as a part of their marketing automation drip. For example: Is the bounce rate too high on your webs...

B2B organisations tend to have long, convoluted sales cycles that require   the involvement of multiple key influencers to arrive at a purchase decision on behalf of their company. This process can be hectic and include a multitude of touch points in the cycle that if the process is not properly automated at every step of the way you can end up with under-qualified leads and mistake them for qualified ones and vice versa. You can miss out on great business opportunities and fail to increase your deal size. So, it is important to have a marketing automation strategy in place that is built around your brand awareness and value-sharing with the aim to draw new vendors and retain the existing ones. You can outsource the process of automating your B2B sales cycle to a marketing automation agency so that they help you steer clear of the challenges that are inherent in the long sales cycle of a B2B business.  The following are the processes you can streamline with the help of mark...

Marketing automation has been extensively used by many small and large B2B corporations ever since its existence. But even today not every business that uses a marketing automation strategy gets the true value out of it. Sure, it has helped to alleviate many pain points of the inherent problems in traditional marketing but here are some areas where many businesses still struggle with when it comes to successfully implementing a marketing automation strategy:   1)       Adopting Marketing Automation Services Many B2B organizations purchase marketing automation tools and software’s in the hopes that it will somehow magically solve all their problems right out of the box. While it’s true that marketing automation services can drastically scale up your sales and marketing efforts, companies often face an uphill battle when the right resources and expertise aren’t in place. This is especially common at SMEs, which is ironic because it’s these companies th...

It’s no news that hiring talent in a candidate-driven job market means putting aside our egos and focusing our efforts to meet the needs of the candidates.   Nowadays, the candidate behavior pattern has changed tremendously and nobody wants to be “sourced”. This makes us seriously ponder upon the future implications of the traditional recruitment process as it slowly shifts toward us moving out of our corporate desks and boardrooms to engage and build a meaningful relationship with the candidates. Doing this successfully, will open our doors to the best of talent out there.   For candidates, applying for a job is a big personal investment and it takes time to turn them from a visitor to an applicant. Like marketers convert leads into sales, as recruiters, we must market our organization and sell our job openings to the aspiring talent out there. The tables have now turned- instead of them coming to us, we now have to go knock on their doors for hiring. Such is the future of ...

Aren’t you way too familiar with sales reps chasing after cold or under qualified leads who take a long time to say, “No” and then lose out on better opportunities with warmer or highly qualified leads? Well, marketing and sales efforts are often misdirected on the wrong targets dragging out the entire B2B sales cycle which is already long enough to begin with. This not only leads to missed opportunities but also to wastage of precious company resources.   So, what are the ways to effectively trim down a B2B sales cycle and win more high-value opportunities in the process? Let’s go down the list. 1.       Identify Qualified Leads The first and most critical step to a shorter B2B sales cycle is the identification and pursuit of only qualified leads. The logic is irrefutable- when you sell to people with real-time challenges, they have a deeper sense of urgency for your resolution to their problems. So, reaching the decision stage is normally brief, in ...

Unbeknownst to many, the road to success in account based marketing can be fraught with inherent challenges and obstacles that every B2B marketing agency has to overcome. While some of these struggles may be specific to an agency and its method of operating, other recurring issues have a tendency to manifest in any organisation that practices account-based marketing. The overarching objective is to recognize these problems and act swiftly to solve them so that businesses can stay focused on success instead of allowing failures to fester and weigh on company morale. Here are some struggles to lookout for while implementing an account-based approach towards your B2B marketing- 1.       The sales funnel is not deep enough for awareness leads Grooming leads out of the awareness stage requires understanding and responding to business obstacles they currently experience. Tailoring content with the solution to their problems is vital. A prospective lead must un...