Generate High-Quality Leads With Marketing Automation
B2B lead generation through billboards, radio commercials, print marketing etc. have zero effect on the consumers of today. Owing to the changing sales journey, today’s self-aware customers buy experiences and not products. Modern marketers need to tailor their lead generation strategies to create a delightful customer experience, if they want to succeed in a customer-driven marketplace. Fortunately there are endless marketing automation services and tools designed to heat up your pipeline with high-quality leads. 80% of marketers that use some form of an automation software generate more leads- 77% of whom convert. That’s a high number, so integrating marketing automation platforms into your martech stack should be your go-to B2B lead generation strategy. After ransacking the depths of the internet in search of lead generation best practices, here’s unearthing the top three of them: 1. Automate Cold Email Campaigns Content Marketing Institute found th...