Recruitment Marketing-B2B Marketing Agency-Account Based

Aren’t you way too familiar with sales reps chasing after cold or under qualified leads who take a long time to say, “No” and then lose out on better opportunities with warmer or highly qualified leads? Well, marketing and sales efforts are often misdirected on the wrong targets dragging out the entire B2B sales cycle which is already long enough to begin with. This not only leads to missed opportunities but also to wastage of precious company resources.   So, what are the ways to effectively trim down a B2B sales cycle and win more high-value opportunities in the process? Let’s go down the list. 1.       Identify Qualified Leads The first and most critical step to a shorter B2B sales cycle is the identification and pursuit of only qualified leads. The logic is irrefutable- when you sell to people with real-time challenges, they have a deeper sense of urgency for your resolution to their problems. So, reaching the decision stage is normally brief, in ...

Unbeknownst to many, the road to success in account based marketing can be fraught with inherent challenges and obstacles that every B2B marketing agency has to overcome. While some of these struggles may be specific to an agency and its method of operating, other recurring issues have a tendency to manifest in any organisation that practices account-based marketing. The overarching objective is to recognize these problems and act swiftly to solve them so that businesses can stay focused on success instead of allowing failures to fester and weigh on company morale. Here are some struggles to lookout for while implementing an account-based approach towards your B2B marketing- 1.       The sales funnel is not deep enough for awareness leads Grooming leads out of the awareness stage requires understanding and responding to business obstacles they currently experience. Tailoring content with the solution to their problems is vital. A prospective lead must un...

A simple google search will tell you B2B stands for “business-to-business” while B2C stands for “business-to-consumers”. So, a B2B marketing agency sells its products or services to other businesses whereas a B2C marketing agency  sells its products and services to end-consumers and buyers for personal use. More specifically, B2B marketers sell to the key decision makers or influencers of a particular business which can include everything from high-end marketing automation services to something as simple as office chairs.  B2C marketers sell anything from clothes to groceries to romantic getaways/cruises, cars, gadgets and so much more. THE KEY DIFFERENCES: Both B2C and B2B marketing campaigns use more or less the same technical practices like retargeting to reduce abandoned carts or negative keywords to improve ad placements. While the inherent objective and initiatives to get there remain the same, there are fundamental differences between the two in certain areas- ...

“How do I find more clients?” is a question frequently asked by staffing agencies and recruitment firms who are always looking to differentiate themselves from the steep mountain of competitors. I understand that marketing your agency in an industry as crowded as recruitment can be challenging. Professional recruiters know that working hard will only get you so far and committing yourself to content marketing will give you a leg up over some of your competitors but won’t necessarily make you stand out if you’re using the same tactics as everyone else. So, here’s a few ideas for recruitment marketing that can help your agency get an edge over competitors- Recruitment Marketing Automation 1.       Next-Level Content Marketing Blog posts that barely scratch the surface of any issue- like “10 Buzzwords You Should Delete From Your LinkedIn Profile” or “Don’t Overlook The Importance of Soft Skills” are redundant. They have no value to the readers. Even if they ...

  Account Based Marketing In a nutshell, account based marketing is a B2B marketing strategy focussing on finding companies (accounts) that match ideal client profiles and then target the key decision makers of those companies with personalised content and messaging through advertising and marketing campaigns. It avoids the use of “spray and pray” tactics that target the masses and uses laser-like focus instead to understand client needs to set in motion the most effective marketing strategy that will nurture engagement and value addition along with key stakeholders.   It’s the best way for B2B companies to do away with their misaligned marketing and sales efforts by outsourcing the job to an account based marketing agency that takes mass marketing and targets it to a market of one (account) for that specific message. So, here’s why you should integrate account-based marketing into your B2B marketing strategy: 1.       Targeted Communication...