Recruitment Marketing-B2B Marketing Agency-Account Based

As marketers, aren’t we all guilty of sending out mass marketing messages to prospects and customers? Even though we are fully informed that the more personalised and targeted our campaigns, the better they perform. Whether intentional or unintentional- this is called spray and pray marketing- a gross generalising mistake made by the majority of marketers alike. Pushing out generic messages in the hopes that they resonate with a small percentage of an audience that will eventually go on to make a purchase and become customers- does not work out anymore. This type of interruptive marketing fails to generate a steady flow of revenue in the long run because not everyone is a right fit for your product. If you keep selling your product or service to a customer who isn’t the right fit, it won’t take them long before they realise this and leave. So, it makes no sense for you to keep investing your sales and marketing efforts to sell to a customer who will leave within a short span of time. I...

Isn’t marketing much easier when you know exactly which companies to target and what marketing messages to deliver that would resonate with them the most? That’s the dream. Given that we don’t live in a perfect world, we do live in one where inbound marketing and account based marketing exist. But when the two strategies converge, this dream can become a reality. To begin with the basics, inbound marketing creates SEO-optimized content that attracts, delights and converts customers doling out information that’s important to them in an organic manner whereas account-based marketing takes a more focussed approach towards prospects aligning marketing and sales to deliver a personalised experience for a select set of accounts instead of an individual buyer. The best fit for a B2B marketing agency selling high-value products or services is opting for account based marketing services . But inbound and account-based marketing have a common ground in requiring a deep understanding of your ...

  Account based marketing   is more than just a buzzword thrown around in every marketing conversation these days. You may not know exactly what it means...but you just nod along..right? Well, here’s the scoop on ABM in a nutshell- a strategic, efficient way to engage your highest-value prospects. Yes, that’s all it means. And here’s why it’s so important- especially if you’re a   B2B marketing agency : Flipping The B2B Marketing Funnel The buyer’s journey to a product is more like a labyrinth than a linear path. With so many ads, messages, channels, and stakeholders factoring into every buying process, it can be tough to reach and engage the right targets, let alone deliver relevant content at the right time to influence their purchase decisions. The in-bound marketing funnel is outdated. Using the help of a sales team to generate demand and nurture leads to conversion becomes especially challenging for large, complex B2B purchasing. Here’s where account-based marketing ...

A great campaign idea is hard to come by, especially in B2B Marketing , even if they are well-spun strategies woven by experts over a generous course of time. But is it a kick-ass idea or an eye-watering budget that goes the distance? Let’s find out:   1.       H.P. Enterprise Solutions - “The Wolf” https://www.youtube.com/watch?v=ZUP4ib5FzGs&t=317s   A 3-part cinematic web series starring a slew of impressive celebrities like Christian Slater, Jonathan Banks and directed by award-winning director Lance Acord is precisely what something as mundane as an office printer needs to get the buyers running in their direction. This intense, fast-paced, high-stake production delivers a powerful message of “reinventing cybersecurity”, which is a grave concern that lies at the core of all businesses. The narrative is not only creative but full of emotions, the importance of which is often forgotten in B2B marketing campaign ideas.   2.  ...

If you’re an employer who is struggling to fill roles with the right talent, your recruitment agency needs to start thinking and acting like a marketer. In the past, things were as simple as posting an ad on a job site and waiting for the inevitable stream of applicants to flood your inbox. But now, it’s a constant battle for hiring the right people. With the shift in function from traditional HR to marketing, recruiters need to sell the role through the entire hiring process, to make sure the applicant doesn’t lose interest and jump on a better offer. Here’s where the need for a good recruitment marketing agency strategy arises, in order to position yourself as the first choice for the candidates you are targeting. So, here’s a few things to keep in mind when you go about building that strategy: 1.       Segmentation of Candidates Do not make the mistake of painting all candidates with the same brush. After all, what looks attractive to someone working in...

The coronavirus pandemic has not only disrupted the way we live, think and work, but has successfully upended consumer trends, businesses, marketing strategies and their operations. Many businesses froze, unsure of how to move in a new scenario while others decided to go through trial and error looking for some way to overcome their current hardships. Needless to say, the economic consequences of the pandemic on B2B marketing agencies have been dire. Going forward in 2021, these businesses are damage controlling in three essential phases:- 1) navigating the current crisis with resolve and resilience, 2) planning for the recovery, 3) re-imagining the next normal and adopting  B2B marketing services  tailored to the new world post pandemic. Leaders have been constantly adjusting how their organizations sell in the face of new customer habits in these trying economic times. We are at the cusp of a digital inflection where B2B marketing services and sales operations are now fundam...