Recruitment Marketing-B2B Marketing Agency-Account Based

  Shorter the sales cycle, better it is for the businesses, because who does not want to close a deal as soon as possible. But is it easy to shorten the sales cycle? Shortening the sales cycle has been the biggest challenge that is faced by the organisations, not because their products are not good enough but because unless a prospect is able to connect with a product psychologically, they will not be willing to make a purchase. Account Based Marketing  helps in shortening the sales cycles, in turn increasing the customer satisfaction. It amplifies content as per the personas of the target groups, making it more personalised, convincing the prospects that it has been curated especially for them. This helps the organisations to build a relationship with its prospective customers, creating a sense of trust and emotional attachment with them. Traditional Marketing methodologies believe in capturing more and more leads for an organisation, increasing the chances of making a sale. ...

  The full implications of the pandemic are far from certain, but very evidently it has destroyed many livelihoods and has had a dire effect on the economy. Selling methodologies have to be completely changed in the face of the new consumer spending habits and preferences. Digitization was a new trend that was taking its course slowly, but with the pandemic hit digital trend has gained acceleration.  B2B Marketing  will now fundamentally look very different from what it was before the pandemic. The reactions, actions of both: the sellers and the buyers have changed. The current crisis should be used as an opportunity to reach out to the maximum number of prospects, even the ones who were nowhere in the picture earlier. Now, instead of simply selling the products, the marketers have to help the buyers in making purchases. The organizational culture needs to be changed by building simple tangible models, data and analytics need to come into implementation and aggressive dat...

  The market now is more candidates driven rather than being business centric. Finding top talent is becoming more difficult with each passing day and retaining the current employees is nothing less than hiring new ones. When a large company posts a job opening on a job portal, it attracts a plethora of applications, even from candidates who do not meet the specifications of the opening. It becomes nearly impossible for the recruiters to handle the sheer volume of the applications, making the recruitment process lengthier. Data driven approach has become a common recruitment methodology amongst the recruiters, where the potential candidates are treated like customers. The art of  recruitment marketing Right content at the right time needs to be amplified amongst the candidates, to attract the best prospects to choose from. Simple job posts on the job portals, boards are no more a way to recruit top talent. Potential candidates do not send out their resumes to all the job openi...

  Implementation of  B2B Marketing Automation  can ease the marketing tasks for the businesses, increasing revenue, having a better lead generation while developing efficient workflows. Automation helps the businesses to close potential customers or to bring in new ones in their lead pipelines. B2B Marketing Automation has gained immense popularity over time and has really changed the shape of digital marketing and how the small/mid sized companies do business. But can B2B Marketing Automation actually change the way a business reaches out to its prospects? 6 ways B2B Marketing Automation could change a business: Provides persona specific content Content should be such that resonates with the personas of the prospects and should be amplified in such a manner that monitors the behavior of those personas. It should be in sync with the thought processes of the prospects, diverting their attention towards the business. Persona specific content caters to the specific character...